How to place an advert

Our service falls into two categories – day-to-day advertising and campaign/strategic work. Below is an outline as to how day-to-day requests are managed, but if you’re not sure what you wish, or if you haven’t worked with us before, please contact Sandra Innes - Senior Client Partner, on 07933 510 855 or sandra.innes@penna.com

Penna AdLine+ is our password protected web-based system that is provided free of charge to our clients and can be accessed 24/7 from any remote working location through Penna AdLine.

Penna AdLine+ is a tool which allows you to submit, track and approve your orders, with automated email alerts at each stage of the process to keep you informed of the progress of your orders. This not only considerably speeds up the process for day-to-day advertising requests, it eliminates unresponded to emails sitting in a central inbox awaiting action.

Below are some key features of the system:

  • Used for transactional, business as usual advert requests
  • Your Account Co-ordinator can still be contacted by email or phone, by no means replaces human contact
  • Increased service from Penna as creates internal efficiencies
  • Accessible by multiple client users with option to include an alternative approver on the order to cover absences
  • Intuitive, drop-down menu operating system
  • Ability to submit, amend, track and approve orders
  • No duplication in keying in information on invoice – eliminates invoice queries
  • Ongoing investment and development

For your recruitment advertising order requests

Firstly log into Penna AdLine+ and on the homepage select ‘Ready to place order.’ From there you will need to complete a simple form with prompted fields and then click ‘submit’. The order will feed through to your designated Account Co-ordinator’s inbox who will sense check the order request and copy, and will then populate the costs as requested and send back to you for your approval. On receipt of approval the media will be booked and copy or artwork sent to the media. Once your online requests are live they are quality checked by your Account Co-ordinator and links are then forwarded to you to review.  All stages of the process are underpinned with email alerts to the client from Penna AdLine+ to make sure nothing is missed.

For requesting a Public Information Notice

The only difference in steps to the above is raising print media titles, meaning you would receive a print proof and costing back for approval. Once approved your advert would be booked to appear in the requested edition of newspaper.
If you are requesting a composite, again, the same as the above would apply, however you would need to tick the composite button when raising the initial request, so AdLine+ can pull the adverts together.

To place an order

Simply access the site via your personalised log-in and password and then enter your requirements into pre-determined boxes (job/advertisement title, locatio, salary, reference number and so on). You will be assigned a designated Account Co-ordinator to help should you require further assistance.

This is just a brief outline of the process, for a more in-depth guide please see the Penna AdLine+ User Guide for more information.

We currently have over 48 clients utilising the portal to include both Recruitment and Public Information Notices with c1,000 individual users across multiple sites. In 2023 alone we processed 10,575 order requests through Penna AdLine+ for a mix of recruitment and statutory notice clients. Below are some first-hand quotes from clients who use the platform:

  • "I find AdLine easy to use and particularly like the notes box to type any instructions regarding the advert. It is also very useful to have the booking search option with all the previous adverts placed"

  • "I must say, that for someone with learning difficulties, the portal is straightforward to use. Because it is straightforward to use, I find the Portal very useful. The good thing about the portal is that I can see which media are available on the portal and if there is a media that is not, then that is something which I can ask our Penna Contact.

    To be honest, I do not think there is anything you could do to enhance the experience. It is fit for purpose and does what I exactly need it to do."

  • "PennaAdLine seems to be working well and does everything we need. It is quick and easy to use. We believe the system is perfect for our requirements and enables us to interact with your team easily. The user guide is also useful for contacts information and new colleagues"